We know from work on the Connecting with Diversity Toolkit that many new migrants and refugees find the cost of sport participation a significant barrier.
Learnings from Connect2sport programmes indicate that while cost is a difficult thing to get right, diverse communities are prepared to pay a small fee if they really value the programme.
Tips for setting the Right Price
- Build something of value – as this increases chances of payment. This can only be achieved if programmes are developed and delivered in close partnership with your target community.
- Create consistency in messaging and pricing. It helps to have a consistent cost structure across your programmes and to provide regular communication regarding payment.
- Be open and transparent about the true cost of delivery. So many programmes for diverse young people are delivered either at no cost or below cost and this can create confusion amongst the community when a cost is introduced. Consider collaborating with other providers to ensure their programmes are also open about the real cost of delivery.
- Build the capacity of your participants to seek and maintain sustainable funding streams. This can help minimise the cost to participants.
- Build the capacity of the community volunteers to manage, administer and deliver the programme. This can reduce programme expenditure and generate greater community ownership.
- Keep in mind there can sometimes be the potential for perceived biases if one community group undertakes the management of a programme targeted at lots of communities – so manage this carefully.
- Request that those who a given a training opportunity give some type of return on this investment. For example, request they do a certain number of voluntary hours applying their new knowledge on a community programme.
- Accept that collecting payment from young people can be hard work! Consider having a dedicated administrator who can chase payments. It sometimes helps if this person is a respected member of your target community.
- Recognise there are some refugee and migrant youth that simply cannot afford to pay programme fees. Consider developing a participant funding model similar to the Sport Otago and Sport Canterbury’s Sporting Chance model to support those in genuine need.
Case Study: Connect2sport Pricing Structure
Connect2sport recognised early on that cost is a real barrier for some community members. Connect2sport therefore developed programme pricing structures in consultation with the community. Learn more about the Connect2sort pricing structure.