0001417394OO-849x565Here are some tips for planning your community sport programme.

Identify your target audience and their needs

Before you start to develop your plan you’ll need to be clear about who you are trying to target and why. Think about your target audience’s characteristics, attitudes, beliefs and values. Try to understand your community’s unique needs and challenges. What is preventing them from accessing sport? How can you work together to make it easier for them to participate?

Read our tips for identifying your target audience and understanding their needs.

Identify your objectives

Once you know who you are going to target and why it’s time to be clear about what you are trying to achieve by setting some objectives and goals.

Try and make sure these objectives are SMART:

Specific – target a specific area for improvement.
Measurable – quantify or at least suggest an indicator of progress.
Assignable – specify who will do it.
Realistic – state what results can realistically be achieved, given available resources.
Time-related – specify when the result(s) can be achieved.

Identify how you will measure impact

Measuring impact is a critical step in sport and diversity programming. Here are some tips for measuring the impact of your programme.

Get a plan of attack!

Now it is time to write down who is going to do what, when, where, and how (and for how much money). These questions will help you plan your program, foresee barriers, and keep your overall goals in mind.

Download a project plan template to help guide you.